The Effectiveness of SEO Strategies for a Local Food Delivery Service: A Case Study of Carbs & Co in Bandung

Bootcamp SEO Specialist

Students at Boleh Belajar

My role as an SEO specialist involves guiding Carbs & Co through the process of website optimization and content creation, ensuring their online visibility and reach.

About Carbs & Co

Carbs & Co is a healthy (nutritious) food provider located in Bandung, Indonesia. Considering that the products offered by Carbs & Co are wet food, the targeted audience is local residents, in this case Bandung resident it is hoped that the Carbs & Co website will be able to increase brand awareness of Carbs & Co itself.

Carbs & Co Services

Target Audience

Project Objectives

Website Audit Process

I will dive in and audit all technical aspect related to Carbs & Co website and other digital assets to fix all the basic issue and improve core web vitals using integrated global tools like Semrush and Screaming Frog SEO Spider with key focus on :

Audit & Recommendation

Keyword research forms the foundation of any successful SEO strategy, revealing the terms that will attract your target audience and drive organic growth.

Seed Keyword

Keyword Research

Long Tail Keyword

Competitor Research

Article Brief Carbs & Co

Analyzing my backlink profile allows me to uncover low-quality or spammy backlinks that could be harming my website's ranking, enabling me to take steps to disavow them and protect my website's reputation.

The Overall TS (Toxicity Score) of Heathy M Kitchen is rated “High” because the backlinks received are still dominated by toxic and potential toxic backlinks. So that this affects the Authority Score which is still quite low at 12.

Healthy M Kitchen Competitor Research

If broken down further, the referring domains received are still dominated by websites with AS 20 and below. In addition, the top referring domains received are also still dominated by websites that are considered “uncategorized or n/a” and art & entertainment which are not aligned with the business model of Healthy M Kitchen.

From the picture above, it can be seen that the Healthy M Kitchen website needs to audit the backlink with the highest TS. In the overview, it can also be seen that this most toxic backlink cannot be categorized properly by SERPs with the average category displayed n/a.

The url cannot be opened, so it is recommended to disavow, apart from the very high toxicscore, this website has not been categorized in SERPs so the search results show n/a.

Backlink Analysis

Overview Backlink Healthy M Kitchen

This backlink website has the highest TSscore of 75, when the URL is opened it actually discusses “Good Dinner for Diet” and is relevant to the website of Healthy M Kitchen, but it is accompanied by spamming the judionline slot both in the widget section, and at the end of the article. In addition, this website does not have a niche.

Toxic score is very high. This website is a blog, whose backlinks are actually quite relevant to Healthy M Kitchen, which discusses the calories of boiled chicken. However, this article seems to be 'spamming' with repetitive images, the images included are very large, unclear, and blurry.

This domain should be disavowed, because it has TS 72, besides because the backlink url is already unreachable, this website is also not well organized, uses too many languages in 1 website, has no niches so that the SERP gives a category to this website 'n/a'.

The domain should be disavowed because the Url cannot be accessed, the toxic score is 67% and theanchor contains schema money.

Competitor research is a critical aspect of SEO for Carbs & Co, providing valuable insights and strategic direction. By analyzing competitors' online presence, we can identify opportunities to improve our own website and content strategy.

Google Search Console Carbs & Co

Google Search Console is an essential tool for monitoring your website's health and performance in Google Search, providing valuable data and insights to optimize its visibility and address any issues.

Performance Report

During the period January 19-February 15, 2024, the Carbs & Co website managed to get 594 impressions, 12 total clicks, 2% avg. CTR, and 7.4 averageposition on SERP.

Performance Queries

The most queries are obtained from brand queries, this means that those who find out about carbs and co are people who have begun to recognize / have heard about the carbs and co brand and are looking for knowledge and reviews about the brand from carbs and co itself.

Top Pages: the homepage is the most influential page because it contributes the most clicks, impressions

Performance Pages

The carbs and co website is most viewed on SERPs via Mobile, because it gets the most impressions, but is most accessed via Desktop because it gets the most clicks as well as a high CTR.

Performance (Devices)

In terms of performance, the carbs and co website is most accessed in the range of February 10-12, 2024 because it gets 1 click each. On January 27, 2024 and February 6-7, 2024 get the most impressions, which means that the website appears in the SERP even though it is not accessed.

Color PalettePerformance Report (Dates)

Reporting Carbs & Co

Regular reporting provides transparency and accountability, showcasing the impact of SEO efforts, and fostering a collaborative understanding of successes, challenges, and opportunities for optimization.

Organic Traffic Performance

In terms of traffic, although impressions are not as good as the previous period. However, clicks have increased by 360%Along with the optimization that continues to be carried out on the website, the number of clicks has increased, the CTR number has increased as well as the averageposition.

Keyword Performance

Top performance keywords (keywords) are still dominated by brand keywords even so, our average position has increased in all queries (can be seen in the positiondifference column).

Website Performance

For the page itself, the most performing is the homepage because it is the page that appears most often in the SERP when users search for keywords related to brand keywords. Then followed by pages with healthy menu tags and Bandung food, which will then be explained further in the topperform content section.

Period January 20-March 19, 2024

KPI (Key Performance Indeks)

KPIs provide the data-driven insights needed to make informed decisions, optimize my SEO strategy, and demonstrate the return on investment (ROI) of my efforts.

Brand Awareness

Since Carbs & Co's top keyword is brand keyword, we decided to make brand awareness as the objective.

Estimated KPI

Periode : 29 days( 20 Februari - 19 March 2024)

1. Upload 4 new articles with themes and keywords that have been adjusted to the goals:

A. Using keywords related to the business model of carbs & co such as healthy food catering Bandung, healthy lunch menu, healthy snacks.
B. Keywords that are trending topics in the community such as “lunch” because it relates to the promise of candidate 02 during the campaign yesterday, “promo ramadhan” because it relates to the month of Ramadan, and keywords that are always the prima donna of the month of Ramadan such as “ramadhan menu” or “takjil”.

2. Improve website traffic performance by improving and completing the website, increasing CTR by improving meta description and meta title.

3. Increase the number of indexed pages by gradually checking and submitting manual indexes on pages that have not been indexed.

Strategy to Achieve the KPI

On Page Optimization

1. Add meta description to all pages/posts by inserting targeted keywords.

2. Periodically change the meta description.

3. Improve website organization so that it complies with SEO rules (starting from headings, meta descriptions, breadcrumbs, to content organization).

Content Carbs & Co

Best Performing Content

Notes : In the previous report, this article had a problem, namely the status 404, after optimization, this article is actually the most performing because it is included in the list of top pages

Off Page Optimization

Given that the website is still relatively new, one of the off page traffic that allows our website to continue to increase is by sharing new content on social media or other platforms that allow to increase opacity or traffic to the website or new articles uploaded.

Website Optimization

Technically, it still needs improvement, especially in terms of website performance, but when compared to the previous period, the appearance of the website is now much better. All buttons are functioning and directing well and the page is complete.

Comparison

(KPI vs Result)

Along with the optimization done, the number of pages that increase and new articles that continue to grow, the number of pages that need to be indexed also increases.